| Job Description |
The Recruitment Communication Specialist is responsible for developing media-driven communications for all facets of outreach to prospective students via the recruitment CRM and social media platforms to assist with the admissions/recruitment efforts. The Recruitment Communication Specialist coordinates and supports recruitment efforts that include new student recruitment, outreach, program-specific promotional events, and developing and implementing a marketing campaign to support recruitment.
PRIMARY RESPONSIBILITIES:
- Communicate consistently and effectively with prospective students in person and via phone, email, text messaging, printed media, and digital
- Lead the discovery, use, and integration of technology in admissions functions, including artificial intelligence
- Monitor and forecast changing trends in the application funnel
- Responsible for and management of the application custom field import via Recruit CRM and all external application databases
- Oversee the import of student leads (ACT, SAT, ISIR)
- Travels to visit high schools in assigned recruitment area
- Travels to attend college day/night programs within the assigned recruitment area
- Hosts virtual college information programs in targeted recruitment areas
- Assists with campus visit programs throughout the year
- Conducts on-campus personal visits and group visit presentations for prospective students and their guests
- Assists Admissions with data analysis through the utilization of Recruit and Colleague, including weekly enrollment reporting
- Responsible for knowledge of the Recruit CRM for communication with prospective students
- Effective interpersonal and public speaking communication skills
- Willingness to work evenings, weekends or as needed
- Ability to work unsupervised
- Able to communicate with a wide variety of individuals both on and off campus
- Willingness to travel regionally during the fall and spring months
SOCIAL MEDIA RESPONSIBILITIES:
- Social channel management: managing the university’s presence on various social networks, such as Facebook, Instagram, Twitter, and LinkedIn
- Content curation: sourcing or creating content that is engaging, relevant, and in line with the brand image
- Community management: responding to comments from followers or customers on owned channels to build relationships and foster engagement
- Monitoring and analytics: tracking conversations related to the brand on social media sites to gain insights into customer attitudes and preferences
- Campaign planning and execution: devising campaigns that promote SAU events on social platforms; playing a pivotal role in developing social media strategies for growth
- Analytics reporting: collecting data points from all sources—including web traffic referred from social sites—then producing regular reports detailing successes and areas for improvement.
- Content creation: developing creative ideas which engage followers on multiple social media channels; creating original content (e.g., graphics, videos) for each platform channel optimization: using various social media management tools to ensure posts are optimized for maximum reach; regularly testing new strategies for community engagement.
Characteristics of position and/or expectations:
- In addition to fulfilling these tasks, social media specialists need a range of hard and soft skills, as well as relevant work experience, to be successful in this role. Here are the essential skills and experience requirements typically mentioned in social media specialist job descriptions:
- Knowledge of digital marketing trends: familiarity with the latest social media trends and knowing how to use them for enrollment growth
- Strong communication skills: the ability to communicate effectively with followers and customers to build relationships and increase engagement
- Strategic planning abilities: knowing how to plan and implement successful campaigns across multiple channels
- Time management skills: the ability to stay organized and manage time effectively to ensure tasks are completed on schedule
- Copywriting skills: the capacity to write effectively and create compelling content that informs and entertains audiences
- Creative thinking: the talent to come up with innovative marketing ideas for content and campaigns
- Basic design skills: having an eye for detail and the capacity to create aesthetically pleasing visuals such as infographics or videos
- Analytical understanding: the capacity to interpret data correctly to inform campaigns and measure results
- Familiarity with analytics tools: knowledge of the most popular analytics platforms (e.g., Google Analytics) and how to analyze data from those sources
- Customer service experience: having prior experience handling customer inquiries and complaints on social media
- Experience with social media tools: knowledge of the most popular social media management tools and how to use them to optimize posts
Saint Augustine’s University (SAU), drawing on its rich legacy as an access institution, is a student-focused, comprehensive educational institution that produces outstanding graduates prepared for personal and professional success. SAU was established in 1867 in Raleigh, NC by the Episcopal Diocese of North Carolina. A four-year liberal arts university with an average enrollment of approximately 1,000, SAU sits on 105 lush acres just north of Downtown Raleigh, NC. The institution offers more than 20 undergraduate degrees and a Master of Public Administration (MPA) Program and is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Additional Information:
- Employment is contingent upon a positive background check and proof of COVID-19 vaccination. Documentation of medical and religious exemptions will be accommodated.
- Official transcript is required upon acceptance of the position.
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| Required Qualifications |
REQUIRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree required.
- Valid passport
- Valid Driver’s license and a clean driving history is required.
- Demonstrated experience working in a diverse academic environment, inclusive of students, faculty, and staff of varying social, economic, cultural, ideological, gender/sexuality, and ethnic backgrounds and identities.
- Excellent verbal, listening, writing, problem-solving, and interpersonal communication skills.
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